Packaging & Website Design
DADFUEL
A Superblend for Busy Men
Meet the ultimate all-in-one meal supplement. Expertly formulated to meet the nutritional needs of modern dads.
It was developed primarily for busy dads, their unique health needs, and time constraints. We worked hard to take out the guesswork and put critical nutritional staples in one incredible formula without any junk. Honestly though, it’s a great product for all men, so we welcome non-dads to try it too!
The idea was to advocate without explicit messaging to communicate strength, confidence, and unity through visual language and packaging. The result is an identity that feels closer, more considered, and deeply human, bridging the brand's roots with a more modern warmth.
MY ROLE:
Art Direction
Packaging Design
Logo
Website UX/UI
The
Website
The challenge was to create a website and unify subscription system, and to establish a design system that would work for all type of dads (customers) , while making the experience simple and easy to navigate.
I designed a homepage that served as a central hub. Recognizing that dads (customers) often search for solutions rather than specific products, I designed an experience that prioritized helpful recommendations based on real-life problems.
