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Ploof!

Visual Identity & Packaging

This branding journey for Ploofs! was a creative venture rooted in purpose and fun. The logo, with its whimsical lettering, messy details, emblematic and energetic imagery, serves as a fun representation of the brand's mission and let's face it, dogs are messy. The packaging design further narrates the brand's story, making each product a delightful insight into its core values and always making it appealing and colorful. 

MY ROLE:
Creative Direction
Branding/Logo
Packaging

Mascot

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